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MCM is a French music video TV channel owned by Groupe MCM. It was started in 1989 by Groupe Europe 1 following the MTV model, as the French version of MTV. MCM broadcasts three encrypted music TV channels "MCM France", "MCM Pop" and "MCM Top" as part of the "CanalSat France" subscription TV package from the Astra 19.2°E cluster of direct-to-home broadcast satellites at the 19.2 degrees East orbital position.
From 2001 – 2003, MCM also broadcast in Thailand, operated by local licensee Broadcast Network Thailand (aka: UBC) playing a mix of alternative and electronica music, and hosted by a variety of bilingual VJs speaking Thai and English, including Sara Malakul, Kipsan Beck and Fah Chanika Sucharitkul.
Since 2013 the High Council of Audiovisual (CSA) published the authorization of the new positioning of the initial programming of the MCM channel, towards a more male audience between 15 and 34 years.